


The audacity of Audemars Piguet's Royal Oak meets the Pop Art energy of Swatch — eight statement-making pocket watches.
A Collaboration By

When joyful boldness and positive provocation meet fine watchmaking, the result is far more than a timepiece, it’s a statement of creativity in the form of a watch. And that statement takes shape in a collection that breaks the rules of watchmaking and disrupts the traditional way of wearing a watch.


Swatch Royal Pop Huit Blanc Strap
$85.00

Swatch Royal Pop Ocho Negro Strap
$85.00

Swatch Royal Pop Lan Ba Strap
$85.00

Swatch Royal Pop GREEN EIGHT Strap
$85.00

Swatch Royal Pop BLAUE ACHT Strap
$85.00

Swatch Royal Pop OTTO ROSSO Strap
$85.00

Swatch Royal Pop Orenji Hachi Strap
$85.00

Swatch Royal Pop OTG ROZ Strap
$85.00

Detach the original calfskin lanyard from the Swatch Royal Pop case.
Press the Swatch Royal Pop case into the strap housing until it clicks.
Fasten the strap on your wrist. No tools needed.

Channeling the modular design of our iconic POP line, each watch in the Royal Pop Collection adapts effortlessly to your style. With three lanyard lengths and other accessories like a removable stand, you can wear it or showcase it in your own unique way. Accessories are available exclusively online.
Audemars Piguet has been shaping Swiss watchmaking since 1875. Known for its bold, ultra-luxury designs, the brand is the creative force behind the iconic Royal Oak, a collection that stands as a symbol of innovation, audacity, and avant-garde craftsmanship.
The Bioceramic Royal Pop Collection is available for purchase only here on this website or stores worldwide. To find your nearest store, use our store locator. Purchases are limited to one watch per person, per day, and per store.
SISTEM51 is Swatch's signature movement and the only mechanical movement with a 100% automated assembly. This Swiss-made movement is now available in a hand-wound version engineered without a central screw.
Developed and patented by Swatch, Bioceramic is a standout composite material in modern watchmaking. It combines two-thirds high-end ceramic with one-third biosourced material derived from castor oil, resulting in a durable material with a smooth, silky matte finish.
Everything you need to know about the Audemars Piguet x Swatch Royal Pop collection.
The Royal Pop is the official collaboration between Audemars Piguet and Swatch, inspired by the AP Royal Oak. It is a genuine Swatch x AP product using Swatch's patented Bioceramic material and the Swiss-made SISTEM51 mechanical movement.
The Swatch Royal Pop watch retails for $420 USD. Interchangeable bioceramic Royal Pop straps are $85 each.
Bioceramic is a Swatch-patented composite combining two-thirds high-end ceramic with one-third biosourced material derived from castor oil. It produces a durable, lightweight case with a smooth matte finish.
Yes. All 8 Royal Pop bioceramic straps fit every Royal Pop watch and can be swapped in seconds. Mix and match colors to build your own Royal Pop look.
Yes — we ship the Royal Pop collection worldwide directly from our authorised reseller network. Most orders arrive in 5–10 business days.

After a construction period of almost five years, Swatch inaugurates its new headquarters in Biel – one of the world's largest timber structures, designed by the Japanese star architect Shigeru Ban. Heralding a new chapter in the history of the brand, this building defies current conventions, just like the watches that are created there.
The shimmering, curved silhouette of the new Swatch building extends over a total length of 240 meters and a width of 35 meters. At its highest point, the façade measures 27 meters. The unusual design breaks with the conventions of classic office building architecture and blends harmoniously into the urban environment. A timber framework construction forms the basic structure of the large-area façade. The traditional material was chosen for its ecological and sustainable properties.
Also designed by Shigeru Ban, the Cité du Temps, measuring 80 x 17 x 28 meters, forms an independent architectural unit that perfectly complements the Swatch building. It hosts both the Omega Museum, located on the 1st floor, as well as PLANET SWATCH on the 2nd floor. The Nicolas G. Hayek Conference Hall on the 4th floor, which is reserved for Swatch Group, stands out with its elliptical shape.

Swatch Group US Headquarters Location
1234 Fashion Ave New York NY 10001, USA
Monday – Friday: 9:00 a.m. to 7:00 p.m.
Sales: sales@swatch.us
Support: connect@swatch.us